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MiLB Branding

The Chicken Nuggets. Chicken, Alaska

This is a Brand System for a fictional Minor league baseball team that is based in the small town of Chicken, Alaska.  This town was founded as a mining town, and named for the constant sightings of a bird that appeared to be a chicken, but was actually a ptarmigan. Since no one knew how to spell or say that, they decided to name the town Chicken. This is how my concept came to be, a mining chicken theme.
Running on Cargo